Branding Myths & Misconceptions

What lies have you come to accept about branding?

Let’s be honest, branding has suffered from the greatest levels of bullying that have ever existed, haha!

Imagine walking into a room looking as amazing as you typically do, and then everyone starts whispering to their neighbor as you walk around the room. That’s exactly how we’ve treated branding for so long. We’ve made huge assumptions, attributed unt…