Brand Foundation: The Best Setup for your Glow-Up

The right base helps you build a beautiful brand canvas.

Above, you see some bottles¹ of “brand foundation”. For the men who are here, let me give a little bit of a makeup lesson, haha. In the makeup world, foundation is a layer of cosmetics, many times a liquid, that is placed as the first layer of a makeup regimen. Its purpose is to hide blemishes and make your skin appear even in color. It becomes the “foundation” and smooth layer for the additional products that will be placed over it.

Now when we talk about foundations, we speak of the lowest part of a structure. It’s the part that often times goes unseen because it is embedded deep into the soil. However, this “root” is the very thing that holds up the smallest structures and even the biggest ones, going up to 100+ floors. Isn’t that crazy? The strength of one part of a building allows so much weight to be held, without it crashing and sinking further into the ground.

That sounds like a huge job and responsibility for the foundation, but “it”— the foundation — knows it’s place, and when built well, it will allow for endless possibilities for the structure placed above it.

The same applies to your brands. The foundation is EVERYTHING.